Leonidas

Don't miss the Pleasure - Experience Leonidas

Leonidas is known throughout the world for its total brand experience. The royal blue bags with the cream coloured logo always contain a gold-coloured box, filled with chocolates and packaged with love. Every Leonidas shop helps to create this brand experience. Every time you walk into one of our shops you feel that it is the same one. Our consistent style creates the same brand experience throughout the world.


More than 100 years ago, Leonidas created the very first chocolates as we know them today. Over the years, four generations of the family have left their mark on Leonidas chocolate, transforming the brand into a large and successful family business. Starting with a single shop with a sash window and chocolates displayed on the window sill, it has grown to become a global brand with more than 1200 shops. Now the whole world knows about Leonidas and its delicious creations. Discover the birth of a chocolate revolution here.

Leonidas' vision is to be the world's best producer and marketer of Belgian chocolate products.
At Leonidas, we support team spirit, respect and integrity. We are responsible and passionate. These are the values we promote every day.