Goto Jewellery and Diamonds

The passion for art, translated into jewellery with the message of affection and love, is the force that gave birth to GOTO. We have created a place to bring together under one roof, specially selected jewellery from around the world, recreating the different faces of each of us at different moments and periods of our personal history. We chose them with the idea of preserving and transmitting, speaking, telling and recalling the most cherished moments of their owners, but first we identified ourselves with them. The tradition from those early days of individually selecting each piece of jewellery or accessory to be in GOTO's stores has been preserved to this day.
The idea of a message immortalized in a piece of jewelry for every taste and every age became a reality with GOTO's first store in 2014, and our passion was quickly passed on to our customers. This inspired us even more and over the years we have managed to grow the brand into a chain. We increased the collections in our desire to satisfy every customer desire. We realised over time that to be good at what we do, it's not enough to follow trends, it's important to create our own. Thus our workshop was born, where we concentrated our creative energy and ideas into beautiful GOTO creations of uncompromising quality. We have teamed up with exceptional artists and jewellers who have turned the atelier into the only one with a closed-loop production of luxury diamond and gemstone jewellery. In addition to GOTO collections, we were now able to fulfill the designs and wishes of our customers.
GOTO offers a diverse palette of jewellery with emotional messages that capture the precious moments of the whole family in a piece of jewellery. In addition, the brand has a comprehensive children's collection of precious metal jewellery, accessories and utensils.